Don't Discount, Create Value

Taught by Kelly Richardson, Founder of Venone Public Relations, Don’t Discount, Create Value examines value-adding versus discounting. When sales slump, a business owner will often slash prices or offer discounts to boost sales. While this may provide a temporary boost to business, it does not lend to creating a loyal customer base. This course provides strategies to add value and teaches how to position your business to increase sales and strengthen your loyal client base, allowing you to maintain steady sales through times of business downturn.  

 
Get Comfortable Managing Your Finances is a micro-course included in the Montana Women’s Business Recovery Series, funded by the US Economic Development Agency.
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Course Setup:

  • Don't Discount, Create Value includes 6 modules with a variety of hands on activities, videos, readings, and community topic discussions.
  • In total, courses are comprise of up to 16 learning hours that are completed online at your own pace.
  • This course is offered all the time and you can drop in to take without any schedule, any instructor, and any deadlines or firm deliverables.
Learning Objectives
  • Define your ideal customer
  • Value adding and avoiding the discount
  • Designing promotions and loyalty programs
  • Membership program structures: not just for typical membership based businesses

Our Online Community

When registering for this course, you will also gain access to our online community.

Additional benefits of our online community include:
  • Group business coaching
  • COVID-specific business coaching
  • Statewide and regional connections to current/aspiring women business owners and professionals
  • Space to collaborate with peers
  • VIP guest speakers and events
  • Small group opportunities to develop authentic relationships
Pay What You Can

We have three different prices for you to choose from in order to make this course and membership bundle accessible to as many people as possible.

Register

DD__Starpower

Starpower

Free


On a budget at the moment? No worries – we want everyone to be able to access this resource. You can always decide to change memberships if things change.

DD__Go-Getter

Go-Getter

$4.99/month


I have a moderate income and understand that this cost will help to cover administrative costs associated with hosting this platform.

This plan comes with 1 month free.

DD__Dynamo

Dynamo

$9.99/month


I have a moderate income and understand that this cost administrative expenses and marketing expenses to reach rural and indigenous audiences. Also I understand that my contribution will go to provide discounts for other students who cannot afford these membership right now.

Kelly Richardson

Founder of Venone Public Relations

Kelly Richardson is a published author, monthly columnist and regularly lectures on business, communications, and marketing topics throughout the country. She has completed extensive Crisis Communications training through the Public Relations Society of America, and is a Communications Volunteer for the American Red Cross Dakotas Region. Kelly has a combined 14 years of professional experience developing comprehensive, strategic marketing, communications, and public relations programs rooted in ethics, transparency, and moving businesses and organizations forward to meet their goals.

Kelly also has a personal background in business which includes owning a personal/beauty product development and manufacturing company that imported and exported salon equipment, and operated on an international basis ;ownership of a chain of salons; and extensive work in Construction and Real Estate.

KellyRichardson